300 Ed Wright Lane
#K
Newport News, VA 23606
Get Directions
Mon-Fri 8:30am-4:00pm
Get a Quote
Call Us Contact Us
Portfolio

7 Business Sign Ideas for Creating Innovative Signage

7 Business Sign Ideas for Creating Innovative Signage

Let's Start A Conversation:



7/19/2022

Signages are a great way to grab the attention of any passerby and visitors on your office premises. Signages can be integral to your business marketing and have multiple benefits. However, for your signages to work, they must be unique, innovative, and meaningful. No one would see dull signages. However, the challenge is creating such attention-grabbing signages for your business. 

Here are some innovative ideas you can incorporate into your signage to make them look appealing. 

Use the right colors

Many people think of colors as a technical element of signage. However, there is more to them than that. Colors invoke emotions. Choosing the right color combinations can express to your customers and viewers through signage. That’s why it is crucial to consider what colors you add to your signage. 

Fonts matter

Like the colors, fonts also play a vital role in creating eye-catching signage. Some fonts are more attractive than others. The type of fonts you choose can also create a perception of your brand in a customer’s mind. Hence, you should select fonts according to the message you are trying to convey. Whenever choosing a font, you must also ensure that the font is readable to everyone quickly, as, without readability, you won't be able to convey your message no matter how creative it looks.

Play with contrast

Contrast is a handy creative tool that you can use in your signage if you want something to stand out on the signage. Playing with contrasting colors can help you highlight the reason for creating the signage. It will also help the viewers retain the information longer in their minds.

Try wordplay

We know some of the most famous brands in history for their wordplays in their advertisements. Wordplays can be witty and fun and‌ convey strong sentiments and stands. They don’t have to be serious every time. Sometimes fun and relaxed does the job too. The point is to grab the reader's attention with wordplay on the signage. 

Remove the clutter

Filling your signage with lots and lots of information can make things worse than you imagine. Doing so distracts the viewer from the main points on the signage and makes it hard for them to remember everything. Hence, always keep your signage free of clutter. Remove any information or graphic that does not add value to the signage. 

Balance is critical

Defining balance in signage can be difficult, but the gist is to have an appropriate ratio of each element so that one does not overpower the other. Balance is the key to having clear, simple, effective signage for your business. 

The IT factor

The IT factor makes a customer stop when they look at the signage. The unique feature of your signage gives them something to think about. The IT factor can be a combination of words, graphics, colors, or one thing that makes your signage pop. Having the IT factor is essential to making your signage a success. 

About Image360 Newport News

Image360 Newport News is your one-stop destination for all-in-one signage needs for your business. From graphic design to refurbishing, we do it all. With an array of local networks and quality consultation teams, you get the best indoor business signs for business in the country. You can contact us at 757-873-5777 or by filling out our contact form to learn more about our indoor banner printing services.

Looking for custom sign or graphics option?

Back